Monday, August 2Институт «Высшая школа журналистики и массовых коммуникаций» СПбГУ

Issue 2018. Volume 5. No. 4

ISSUES OF MEDIA THEORY

E. N. Ezhova (Stavropol, Russia)
Media advertising world-image: objects, subjects, attributes

V. E. Anisimov, E. I. Goroshko (Kharkiv, Ukraine) 
Native advertising as a tool for digital brand-communication

HISTORY OF MEDIA

L. P. Kravсova (Kaunas, Lithuania) 
“Give beer to the people” (about alcoholic beverages market in the Soviet advertisement: linguocultural aspect)

GENERAL PROBLEMS OF MEDIA LINGUISTICS

E. G. Borisova (Moscow, Russia) 
The discourse of advertizing: peculiarities

O. A. Ksenzenko (Moscow, Russia) 
Linguistic advertology today: trends of development and methodological issues

CONCEPTS, CATEGORIES, METHODS OF ANALISIS IN MEDIA STYLISTICS

А. G. Zhukova (Moscow, Russia) 
“More оf a good person to love”: the image of the addressee in Russian plus sizes clothes advertising

I. V. Kryukova (Volgograd, Russia) 
Advertising name in the mass linguistic consciousness of native speakers of Russian language (based on Internet name contests)

E. V. Sergeeva (St. Petersburg, Russia) 
Specificity of manipulative method of use the interest to additional information in the advertising discourse (in the section “Order of things” of the “Story” magazine)

MEDIA TEXT: STRUCTURE, COMPOSITION, DEVELOPMENT DIRECTIONS

Сh. Kaftandjiev (Sofia, Bulgaria), Larisa V. Ukhova (Yaroslavl, Russia) 
Mikhail Bakhtin’s chronotope: signs of time and space in advertising from the point of view of semiotics

T. P. Romanova (Samara, Russia) 
Ethnocultural marker in the Russian companies logos as a stimulus factor for the audience

E. V. Bykova (St. Petersburg, Russia) 
Native advertising: speech presentation

TYPOLOGY OF MEDIA SPEECH

G. L. Manolov (Plovdiv, Bulgaria) 
Language manipulation strategies of the political advertising in Bulgaria