Volume 5. No. 4. 2018

ISSUES OF MEDIA THEORY

Ezhova E. N.
Media advertising world-image: objects, subjects, attributes

Anisimov V. E., Goroshko E. I.
Native advertising as a tool for digital brand-communication

HISTORY OF MEDIA

Kravсova L. P.
“Give beer to the people” (about alcoholic beverages market in the Soviet advertisement: linguocultural aspect)

GENERAL PROBLEMS OF MEDIA LINGUISTICS

Borisova E. G.
The discourse of advertizing: peculiarities

Ksenzenko O. A.
Linguistic advertology today: trends of development and methodological issues

CONCEPTS, CATEGORIES, METHODS OF ANALISIS IN MEDIA STYLISTICS

Zhukova А. G.
“More оf a good person to love”: the image of the addressee in Russian plus sizes clothes advertising

Kryukova I. V.
Advertising name in the mass linguistic consciousness of native speakers of Russian language (based on Internet name contests)

Sergeeva, E. V.
Specificity of manipulative method of use the interest to additional information in the advertising discourse (in the section “Order of things” of the “Story” magazine)

MEDIA TEXT: STRUCTURE, COMPOSITION, DEVELOPMENT DIRECTIONS

Kaftandjiev Сh., Ukhova L. V.
Mikhail Bakhtin’s chronotope: signs of time and space in advertising from the point of view of semiotics

Romanova T. P.
Ethnocultural marker in the Russian companies logos as a stimulus factor for the audience

Bykova E. V.
Native advertising: speech presentation

TYPOLOGY OF MEDIA SPEECH

Manolov G. L.
Language manipulation strategies of the political advertising in Bulgaria