Media Linguistics. Volume 5. No. 4. 2018
ISSUES OF MEDIA THEORY
Ezhova E. N.
Media advertising world-image: objects, subjects, attributes
Anisimov V. E., Goroshko E. I.
Native advertising as a tool for digital brand-communication
HISTORY OF MEDIA
Kravсova L. P.
“Give beer to the people” (about alcoholic beverages market in the Soviet advertisement: linguocultural aspect)
GENERAL PROBLEMS OF MEDIA LINGUISTICS
Borisova E. G.
The discourse of advertizing: peculiarities
Ksenzenko O. A.
Linguistic advertology today: trends of development and methodological issues
CONCEPTS, CATEGORIES, METHODS OF ANALISIS IN MEDIA STYLISTICS
Zhukova А. G.
“More оf a good person to love”: the image of the addressee in Russian plus sizes clothes advertising
Kryukova I. V.
Advertising name in the mass linguistic consciousness of native speakers of Russian language (based on Internet name contests)
MEDIA TEXT: STRUCTURE, COMPOSITION, DEVELOPMENT DIRECTIONS
Kaftandjiev Сh., Ukhova L. V.
Mikhail Bakhtin’s chronotope: signs of time and space in advertising from the point of view of semiotics
Romanova T. P.
Ethnocultural marker in the Russian companies logos as a stimulus factor for the audience
Bykova E. V.
Native advertising: speech presentation
TYPOLOGY OF MEDIA SPEECH
Manolov G. L.
Language manipulation strategies of the political advertising in Bulgaria