Wednesday, October 16Институт «Высшая школа журналистики и массовых коммуникаций» СПбГУ

Tag: media text

Paradoxes of modern mediatext in the context of semiotics methodology

2019 Volume 6, No. 2, General Theory Questions Of Media Speech Criticism
The article formulates and substantiates the problem of the paradox of modern media text. The emphasis is placed on the fact that traditional research methods are no longer able to interpret many processes taking place either inside the mass-media reality, discourse and media text as their representative, or in the relationship between the media text and social, reality, everyday life. One of the ways out of this situation is an appeal to the methodology of semiotics. Three aspects of the information-aesthetic paradox of media text are analyzed. These aspects are actualized by the culture of visuality (visual turn), which determines new ways of interrelation and existence of visual forms, words and society. Socially relevant, objective, documentary information is no longer the only, defini