Semantic “portraits” of the Russian “media center” and “media periphery”: Lexical-statistical and ideographic analysis
The study tests the concept of “media center — media periphery” by specifying ideas about media inequality in Russian territories. The purpose of the study is to identify semantic “portraits” of the Russian “media center” and “media periphery” by using lexical-statistical analysis of the intentions of text authors — representatives of institutional and civic journalism. The study was carried out in the Ural Federal District in 2022, a pivotal year for the world. The empirical base included 7,541 texts, of which 1,281 were addressed to the “media periphery” (48,532 words) and 6,260 — to the “media center” (354,795 words). The most frequent and “strong” vocabulary was identified in the text corpora. The analysis allowed us to combine “strong” keywords and phrases into lexical-semantic (ideographic) groups and formulate semantic “portraits” of the Ural media-central and media-peripheral territories. As a result, it was proven that the semantic core of the media-central territory was focu...