Воскресенье, 23 январяИнститут «Высшая школа журналистики и массовых коммуникаций» СПбГУ

Автор: D. Stanojević, L. Mirkov (Belgrade, Republic of Serbia)

The style of Serbian media (2010–2020) — the language of the crisis

2021. Том 8, № 4, Дискуссии
The societal crisis’ influence on the crisis of the language in contemporary Serbian journalism is prevailing. Words have been increasingly framed into inappropriate content. Homonyms are gradually becoming the only way to debate and give second opinions. Globalizing vocabulary with fashionable phraseology, manipulative rhetoric and the artificial realignment of language serve as the basis of rhetorical and stylistic research presented in this work. Casual populist political speeches and sensationalistic topics in Serbia are in the centre of events, even though they are easily forgotten. An apparent lack of creativity in language results in the glorification of a globalizing rhetorical model. This leads to a sort of recycling of language patterns and a pathetic usage of metaphors in everyday life, hence the apparent emergence of a new kind of sensationalism. Different linguistic matrices obsessively repeat themselves in the same rhetorical frame. Therefore, the language of journalists...