2025
№ 4
(Vol. 12)
The article is devoted to the expression of emotivity in the speech of popular science telegram channels. The need to study their emotional and speech specifics is caused, firstly, by the importance of emotivity for the popularization of scientific knowledge, secondly, by the heterogeneity of emotive content in different blogs. During the analysis of the explication of intellectual emotions in popular science telegram channels, it was found that emotions dominate differently in the speech structure of posts on different telegram channels. The dominance of one emotion or another in the formation of the feed is manifested in the selection of scientific news for the feed, the compositional construction of posts and ways and means of expression. It has been established that the dominance of the emotion of cognitive interest in the telegram channel of the journal “Science and Life” determines the formation of a special two-part structure of the post in the feed, the first part of which should attract to the subject of speech, interest in deepening knowledge about it by reading the article, the second part contains a reference to the corresponding article of the journal. The dominance of the emotion of curiosity in the “Editorial Office. Science” is expressed in the formation of the text of the question-answer structure. The question, explicated directly or indirectly, contains a request for the information of interest. The second part contains her message, explanation, and addition. The dominance of the intellectual emotion of surprise in the “Popular Mechanics” telegram channel also determines the two-part structure of the post. In the first part, the subject of speech is visually presented as unusual, unexpected, and contrary to the initial ideas about it. The second part is a verbal commentary on the video, confirming the emotion of surprise and emotional experience of what he saw.
2025
№ 4
(Vol. 12)
The aim of the article is to identify the features of popularization of scientific discourse in the media, in particular the implementation of speech tactics and rhetorical devices by the speaker. The relevance of the study is associated with the trend of mediatization of social processes, which has also affected the sphere of popular science communication. The research material are interviews with Konstantin Severinov, professor of the Skolkovo Institute of Science, published in Russian in recent years. The novelty of the approach to the problem lies in the study of mediatization of scientific discourse based on the analysis of speech tactics implemented in media interviews with a well-known representative of the scientific community. The dialogic form of the interview, which facilitates the perception of information by the recipient, appears to be one of the most successful ways of adapting scientific content for a mass audience. Question-answer constructions, rhetorical questions, the use of forms of direct address, and a conversational style contribute to the virtualization of dialogue and the inclusion of a wide audience in it. As a result of the study, it was concluded that the argumentative strategy is predominant in K. Severinov’s personal approach to presenting scientific information to a non-professional audience. In order to convince the audience of the correctness of his views, K. Severinov uses a number of argumentative tactics, the choice of which depends on the author’s intentions. Among the speech tactics studied, the most actively used were tactics of surprise, analogy, and argumentation to authority. Effective methods of popularizing scientific discourse have become the means of tropeistics (metaphor, personification, comparison, etc.), appeal to precedent phenomena. The combination of techniques and tactics of scientific and media discourses in K. Severinov’s interviews is an example of effective popularization of scientific information based on the fusion of various communication modes.
2025
№ 4
(Vol. 12)
The article presents the results of a study of the media discursive model of the “rear” concept, which in conditions of social transit is endowed with a value-verifying, value-identifying meaning, therefore, this mental education is considered simultaneously as part of the cultural and historical memory of the Great Patriotic War and the modern information agenda. The purpose of the work is to determine the semantic structure of the “rear” concept and the strategy of its representation in the media discourse of the Southern Urals in the context of the memorial-preserving, traditional-preserving information policy. The theoretical and methodological basis of the research was based on the provisions of foreign and domestic media discoursology, linguistic conceptology, memory studies, and the sociocognitive concept of discourse. The interpretation of the concept as a culturally significant unit of collective knowledge, objectified in mass media texts, constructed and represented in accordance with discursive conventions, is proposed. The leading integrative research method was conceptual analysis. The material for the study was all representative contexts collected from publications for the period from 01.01.2020 to 31.12.2023 (271 units) on the 74.ru Internet portal, which is ranked high in the Chelyabinsk region. As a result of the analysis, conclusions are drawn about 1) the dominance of memorial-historical, heroic-patriotic, institutional-collective components, which are endowed with cultural and symbolic significance; 2) actualization in the context of its axiologies developed and reflected by Russian history earlier; 3) the use of such representative cognitive strategies as demilitarization, memorialization and institutional-collective creation; narrativization and glorification; collective veneration. The identified strategic priorities of the organization of the discursive space of regional media correlate with the general local (intrastate) traditional preservation vector of identity building. The results obtained open up prospects for further development of the problems of media studies, critical discourse analysis, and political linguistics.
2025
№ 4
(Vol. 12)
The article is devoted to the study of the discursive space of the culinary television program “Culinary Detectives”. Scientific interest in the text of the culinary television program is due to its discursive heterogeneity. The purpose of the study is to describe the discourses that form the discursive space of the program, as well as their functions. The methodology of the study included discourse analysis, contextual and media-linguistic methods. The novelty of the study lies in the fact that for the first time an analysis of the interaction of culinary and television discourses is carried out based on a culinary television program. The media discourse implements the available capabilities of the communication channel, turning the text of the culinary program into a polycode one, brings an entertaining element, determines the participants’ behavior. The culinary discourse as the main thematic discourse implements the nomination of components of the cooking process and non-linguistic conditions for the implementation of culinary communication and introduces the academic discourse, since the program participants demonstrate their professional knowledge in the field of culinary arts. The program emphasizes its uniqueness due to the unexpected combination of various professional areas: cooking and crime investigation. The detective discourse realizes the main idea of the program — “investigation of a culinary crime”, where the kitchen is the “crime scene”, and the chef is the “criminal” who prepared the mystery dish. The sports discourse determines nature of the participants’ interaction. The participants are members of teams and compete with each other making the best reproduction of the mystery dish to get a cash prize. It is concluded that the formation of the culinary television program “Culinary Detectives” discursive space is based on the interaction of the television, culinary, detective and sports discourses, each of which has its own role.
2025
№ 4
(Vol. 12)
The research under discussion considers the varieties of utterances-comments in the field of the popular science discourse. The main communicative intention in the popular science discourse is the intention of objection. As a rule, objection is the constructive communicative action aimed to search for the solution of the controversial issue, but within the conditions of contemporary online communication the priorities change and communicants focus on self-claim as a person with the right to vote, not the search for general problem solution. Unlimited access to commenting the publications in the Internet sharply raises the question about the communicative competences of communicants, which is connected with the necessity to establish, support and organize communicative contacts with other people. These skills lie in the field of communicative abilities which demand a qualified study and classification, but though it seems difficult due to the wideness of empiric base and maximal variety of speech interaction techniques. Nevertheless the common denominator for determining the types of commenting utterances may be communicative competences of the speaker which lie in the foundation of forming and developing the language personality: understanding the orthologous correctness, perception of stylistic acuteness as well as ethic accord with the communicative conditions. In this regard, the purpose of the study is to identify the communication scenarios followed by objecting subjects who do not have sufficient competence, and to explain the principles of their objections. The study’s empirical base consists of discursive fragments that represent reactions to publications in popular science online media on various platforms. Based on the research goal and empirical base, the following methods were identified: discursive, linguo-stylistic, and semantic analysis, as well as the praxeological approach adopted in media linguistics. When formulating the own position in the objective utterances each commentator demonstrates the level of communicative competence development which follows his communicative experience.
2025
№ 4
(Vol. 12)
The research aims to identify the discursive and axiological features of the reflection of democratic ideals in Russian and American media discourse. The article analyzes the contexts in which democratic values are described, taken from articles in the media of Russia and predominantly the United States for the period 2020–2023, identifies and compares their linguistic and extralinguistic, explicit and implicit features, and identifies universal and specific characteristics of the values and anti-values of democracy in unfriendly countries. Cognitive analysis is used as a method of analyzing political communication, including textual analysis at all levels of language (T. van Dijk). The discursive-axiological contrastive analysis is based on the methods of lexico-semantic, morphosyntactic analysis, as well as the analysis of texts of political media discourse. As a result, it was found that the use of explicit methods in the media of the United States and Russia is aimed at the semantic reflection of the values of democracy. For US publications, the percentage of using these methods is higher than for Russian media, which are aimed at reflecting the anti-values of US democracy. Implicit methods in Russian and American media correspond with axiological vocabulary, certain semantics of verbs, as well as with means of morphosyntactic level, which are often used for indirect reflection of values, as they do not include a semantic component related to democracy. The use of political techniques in the US media is higher than in the Russian media. The comparison reveals more universal than specific characteristics of the reflection of democratic values, which indicates the presence of common patterns of their transmission in both Russian and English-language political media discourse.
2025
№ 4
(Vol. 12)
Bloggers who deliberately consider themselves to be from the “social bottom” have become increasingly common on the Internet. The Internet audience is actively interested in the content of such bloggers, as evidenced by the intensive feedback in the form of comments. The purpose of the article is to identify and describe the features of the promotional discourse of bloggers who consider themselves to be from the “social bottom”. The empirical material is 100 fragments of the promotional discourse of seven Internet authors. The object of the article is bloggers who position themselves as representatives of the “social bottom”, and the subject is the features of their promotional discourse. To achieve this goal, the features found were divided into three groups (demonstration of simple life, popularization of financial illiteracy, hypersaturation of everyday actions) during a qualitative content analysis. In the course of the study, linguocognitive means of influence, extralinguistic context, the reaction of subscribers to such discourse, distinctive features of each group, as well as ways of earning money through the Internet were studied in detail. The results indicate that the promotional discourse of the bloggers under study includes elements of shocking discourse; is characterized by frequent use of irony; affects emotions; bloggers use colloquialisms, slang words. The most popular cognitive mechanism is “focusing”: active use of verbal triggers, manifested by graphic manipulation, obscene language, numerals, intentional typos and non-verbal triggers, manifested in the form of inscriptions, objects, features of appearance. The final feature is the activation of the cognitive mechanism “involvement”, which, for reasons inexplicable to the addressees, allows a potential subscriber to become a regular subscriber. The identified features allow the blogger to effectively construct a promotional discourse, as evidenced by various types of advertising in the accounts of Internet authors (unpacking, advertising of goods from marketplaces).